Tuesday, September 9, 2008


By Elizabeth Woyke, Forbes.com

It's easy enough to spot a girly cell phone -- just look for bright finishes in shades of pink, purple and red. But is it possible to use a phone like a girl? Research says yes.

There are subtle but powerful differences in how men and women use technologies such as computers and Internet browsing. Men read more news; women drive e-commerce. Women typically do more semantic searches, typing in full questions rather than just keywords.

So, too, differences abound in how we use mobile phones.

Read the full article at Calling Venus, Calling Mars

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